Dr Alex to entrance new digital psychological wellbeing collection on the quirky methods individuals get by life’s low moments

ITV2 is at this time launching a brand new digital collection on psychological wellbeing fronted by Dr Alex, encouraging 16-34 year-olds to ‘do what will get them by’.

How We Transfer, offered by the UK’s Youth Psychological Well being Ambassador Dr Alex George, explores the alternative ways individuals increase their psychological wellbeing.
By way of sincere dialog with pairs of influencers, actors and broadcasters from varied cultural backgrounds and communities, the brand new digital collection encourages individuals to do no matter will get them by low moments, irrespective of how quirky.

The primary episode consists of Dr Alex in dialogue with Irish actress Evanna Lynch who reveals that her methodology of getting by low moments includes handstands and discovering meditative moments in mundane Amazon product critiques. Irish Youtuber Riyadh Khalaf additionally shares that singing present tunes to his cat and airplane recognizing places him comfy.

The title of the collection produced by ITV’s Digital Content material Innovation group originates from the slang time period “we transfer”, typically used to explain persevering in a difficult state of affairs. “How We Transfer” flips the time period on its head by encouraging individuals to do what will get them by moderately than merely powering by.

The digital collection launches as a part of ITV2’s landmark partnership with psychological well being charity Marketing campaign Towards Dwelling Miserably (CALM), aiming to assist drive 5 million actions to assist 16-34s cope higher with life’s ups and downs.

There will probably be month-to-month episodes launched of How We Transfer, out there on ITV2’s YouTube channel.
ITV2’s core viewers of viewers is aged between 16-34 years previous, so its partnership with CALM goals to make sure youthful individuals really feel geared up to do what helps them get by powerful instances. As well as, that is a part of ITV’s dedication to encouraging 200 million actions to help psychological or bodily well being by 2023. 

Dr Alex George, Psychological Well being Ambassador stated: “It’s an absolute honour to be fronting this marketing campaign, a collaboration between ITV2 and CALM. I believe over the past couple of years we’ve all learnt how necessary it’s to care for ourselves and our psychological well being. We frequently consider self-care as doing issues like having a shower or going for a stroll however in fact self care is particular person and distinctive to each individual. In the end it is about doing what will get you thru. Every episode we’ve got spoken to all kinds of friends from totally different backgrounds with alternative ways they get by. I hope viewers and listeners will get pleasure from every episode and take one thing away that helps them with their self-care.”

Simon Gunning, CEO for Marketing campaign Towards Dwelling Miserably stated: “It’s been a tough couple of years, and younger individuals have needed to take care of greater than their justifiable share of challenges. Which is why now greater than ever we should proceed to redefine the narrative surrounding psychological well being. 
By working with ITV2 and their array of expertise, we hope this collection will equip younger individuals with the instruments to deal with no matter life has to throw at them. And crucially, spotlight that there are not any proper or unsuitable solutions, and what would possibly work for one individual may not for the opposite.”

Susie Braun, Director of Social Objective at ITV stated: “Our aim at ITV is to normalise caring on your psychological wellbeing, it doesn’t matter what works to get you thru low moments. How We Transfer helps to problem self-care stereotypes and encourage individuals to consider what works finest for them.” 

Katherine Dove, Digital Video Unit Supervisor at ITV stated: “We’re actually enthusiastic about launching this new digital collection. This isn’t a typical manner of approaching conversations round psychological wellbeing, we’re not providing individuals a bunch of self-help suggestions. As a substitute, we’re making a secure area for genuine and weak dialog – these distinctive issues all of us do to assist us are sometimes plenty of enjoyable, and we need to present that off.”

Watch episode one right here.


Notes to Editors 

About ITV Social Objective:

ITV entertains and connects with tens of millions of individuals globally, reflecting and shaping tradition with sensible content material and creativity. 

Reflecting and shaping the world we reside in offers us an incredible alternative to make use of our content material to succeed in and encourage optimistic change within the wider world. That is ITV’s Social Objective – shaping tradition for good. We do that throughout 4 focus areas: Higher Psychological and Bodily Well being, 

Range & Inclusion, Local weather Motion and Giving Again.

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